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Pros of Search Engine Optimization
Search Engine Optimization (SEO) is a digital marketing strategy and can be ranked as among the most successful ones based on the following advantages, with its simple definition being the process of improving the quality and increasing the quantity of traffic that a website has through the utilization of organic search engine results using unique keywords that enable better positioning of website contents among searches, which assist in increasing the online visibility of a company like it is with the other digital marketing strategies, which is important for creating loyal customers out of potential customers through the use of the trust enabled by the quality of the web design and its contents, and the top positioning among the search results.
The first advantage offered by a good SEO strategy is building the brand awareness seeing that people will be more attracted to view the content of your website and then know your brand based on the match that come from their searches and your selected keywords, which put your website at the top of the search list in search engines and this is specifically more beneficial to small companies whose brands are not well recognized, making it a method to increase the number of people who know your brand, that has never existed again in the past while on the other hand, the gained brand awareness is essential for increasing the number of your website visitors, hence increasing the number of your customers.
Second, you do not have pay for extra costs that keep on recurring while using SEO as your digital marketing strategy like it is the case of running ads where a payment is made after every click because it is based on algorithms that determine the best suitable pages to give after a search query is made, meaning that the creation of an optimized page is significant even in the future where there will be no need to run into extra costs other than those incurred while the website is being created, such as that of paying the digital marketing agency or that of paying the developer.
Lastly, SEO assists in PR although they may seem to be completely different and independent marketing strategies because there is a big connection between the two since there is a link build by SEO, seeing that its main purposes is to create a reputable website, and this is a big opportunity for the PR team who are concerned with getting influencers and prominent publication to keep the talk about the company alive hence SEO improves on the efficiency of distributing content to clients and potential customers.

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